Posted by MarieHaynes
Have you used Google’s disavow tool? You might want to. If you have been actively involved in SEO for your website over the last few years, there is a good chance that you have unnatural links pointing to your site. These can hurt you in the eyes of Google’s Penguin algorithm. Or, in some cases they can even get you a manual unnatural links penalty.
In this article we will talk about some very practical things that will help you when using the disavow tool. These tips should help you whether you are an experienced SEO or a small business owner who is trying to clean up a few unnatural links.
What is the disavow tool?
Introduced in October of 2013, the disavow tool is Google’s way of allowing you to ask Google not to count certain links that point to your site. You can find the tool
here. And here is Google’s documentation on how to use the tool.
The scariest part of this documentation is this:
Using the disavow tool incorrectly can hurt you. You should only be disavowing links that you know were made with the intention of manipulating Google’s results. Many articles have been written to help site owners decide which links are unnatural. But, there are not many articles written that take you through the process of auditing and disavowing your links from start to finish.
My hope is that this article will help answer any questions you have about using Google’s disavow tool. If there is something that I haven’t covered, then leave a comment below and I will do my best to answer.
Creating an audit spreadsheet
There are many services out there that can give you a list of your links. Some of these are …read more