By Joe Castro
If you’re looking for a new paid advertising channel to explore in 2015, consider testing Gmail Sponsored Promotion (GSP). With our clients, we’ve found GSP is a great channel to reach awareness and lead generation goals. In this introductory article, we explain best practices when implementing your first GSP campaign. What Are Gmail Sponsored Promotions? Gmail Sponsored Promotions allow advertisers to target users specifically within their Gmail accounts with a mix of text and image ads. According to CNN Money, there were over 500 million Gmail users in early 2014, and it’s only grown since then. More and more advertisers are […]
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Source:: Search Engine Journal