Yahoo’s “Clean” Firefox Search Design Looks Even More Like Google

By Greg Sterling


In the Yahoo blog post announcing the company’s new default search deal with Firefox there’s a small GIF preview of what the new “clean” Yahoo search results will look like. Below are some of the screens from the post:

Yahoo-Firefox UIYahoo-Firefox UIYahoo-Firefox UI

On first blush I thought these were a departure from current Yahoo results but they actually look quite similar to current Yahoo search results, minus the left-hand navigation/filters and most of the ads. The new UI — we still need to see it in action — probably moves incrementally down the path further toward Google.

Yahoo CEO Marissa Mayer has been evolving the Yahoo UI to be more Google-like since arriving at the company. It makes sense given that for years she owned the spartan UI and user experience of the Google homepage before moving over to run local for Google.

Here are Google results for the same queries as above:
Google SERP
Google SERP

Google SERP

Whatever the new-look Yahoo search UI turns out to be Firefox is the beta test for what is likely a broader rollout in the coming months.

The post Yahoo’s “Clean” Firefox Search Design Looks Even More Like Google appeared first on Search Engine Land.

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Source:: SearchEngineLand


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