Without Mobile Optimization Your Website Is At Risk Of Losing Search Discovery [REPORT] by @mattsouthern

By Matt Southern

A study released by Searchmetrics reveals that over a third of mobile web search results vary from desktop results when comparing identical search queries across the two. In fact, there is up to a 43% difference in results according to Searchmetrics US Google Ranking Factors 2014 Study. The data was compiled by comparing several thousand keyword searches on desktop and mobile. Mobile users have grown accustomed to using search to navigate to a website rather than typing a complex URL on a small, on-screen keyboard. Google estimates that mobile queries grew five-fold in the last two years The discrepancy in […]

The post Without Mobile Optimization Your Website Is At Risk Of Losing Search Discovery [REPORT] by @mattsouthern appeared first on Search Engine Journal.

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Source:: Search Engine Journal

      

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