What Search Marketers Can Expect To Learn @SMX West In Silicon Valley

By Elisabeth Osmeloski

Amit Singhal, SVP & Engineer at Google, Talks with Danny Sullivan of Search Engine Land at SMX West

Amit Singhal, SVP & Engineer at Google, Talks with Danny Sullivan of Search Engine Land at SMX West 2014

Search Engine Land’s annual search marketing conference, SMX West in San Jose, California is coming up quickly – March 3-5 2015! Since Silicon Valley is home to major campuses for Google, Facebook, Yahoo, Microsoft and Apple among many others, it’s the perfect location to attend an industry conference in the heart of it all.

With just over six weeks until showtime, we wanted to highlight what digital marketers can expect from this year’s power-packed sessions about SEO, SEM, owned and paid social media, local search, mobile marketing, analytics and conversion optimization – all are set to deliver focused insights to take back to the office.

With 60 sessions over 3 days worth of multiple tracks, you’re sure to build a custom itinerary that suits your needs when you review the full agenda. Of course, you can’t be everywhere at once, especially when two or more sessions are appealing topics – so we encourage you to bring a colleague – or two or three.

Long Live SEO

You thought SEO was dead, didn’t you? Despite all the unfounded rumors of its demise, all of us here at Search Engine Land can assure you that SEO is very much alive and far from its expiration date.

In fact, we’re willing to bet there’s several hot and new topics you and your team need to get up to speed on. Alongside the SEO focused Boot Camp sessions for attendees just learning the ropes, those with more advanced technical skills will get deep into in-the-trenches talk and enjoy forward-thinking sessions in the spotlight, including:

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