What is Paid link in SEO – Matt Cutts

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Debating about whether purchasing links, reviews, considerations, etc. is ethical or not is something we’ll leave up the individual. Search engines would prefer that all links are natural, but the fact of the matter is that a substantial number of the links on the internet have been paid for in one way or another. Be sure to check out googles link scheme – https://support.google.com/webmasters/answer/66356?hl=en&rd=1 …read more

Source:: Steve Twomey

      

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