Web Psychology: Why Sex, Sadness, and Social Proof Will Get You More Leads by @shanejones15

By Shane Jones

You’re right. The way your boss’ mind works is pretty complicated. As is every other person’s mind on the planet. The human mind is a complicated place. We have all these things going on up there, like vital functions, instincts, emotions, memories, and cognitive functions. The fact that you have to figure out how to push your brand into people’s minds amidst all this other stuff is slightly terrifying. But wait. The brain is certainly complex, but that complexity offers an array of opportunities to appeal to the mind and increase conversions. Consumer behavior can be influenced by a lot […]

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