You’ve got your search terms and you’ve got your budget set, but do you really know who you’re marketing to when you create a new paid search campaign? Though buyer personas have been a key element of traditional marketing campaigns, they are often overlooked when creating campaigns for digital media. This is tragic, because understanding who you’re trying to attract with a PPC campaign and what their pain points are is critical to improving your campaign conversion rates and reducing your non-converting spend, meaning more sales and revenue for your business or agency clients. Don’t take the ‘spray and pray’ approach when […]
The post Using Buyer Personas to Boost Your Paid Search Performance by @andrea099 appeared first on Search Engine Journal.
Source:: Search Engine Journal