Tracking User Behavior Leads To Better Conversions: Interview With Two Leading Experts by @mattsouthern

By Matt Southern

At Pubcon 2014 in Las Vegas my colleagues John Rampton (Editor-at-large) and Loren Baker (SEJ Founder) had the opportunity to interview two experts about how to optimize pages for usability and conversions. Paul Ryazanov of Promodo is doing some cutting edge things with heat mapping and eye tracking, which he discusses in detail. Stoney deGeyter literally wrote the book on “The Best Damn Web Marketing Checklist, Period!” Between the two of them we gathered some new ideas for tools and tactics you can put to use when optimizing your next landing pages. Hear what they have to say in the […]

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Source:: Search Engine Journal

      

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