A global study conducted by Experian Marketing Services sheds light on some of the top marketing trends and predictions for the upcoming 2014 holiday season. The results of the study were gathered after conducting a survey among marketers from regions around the world, and also takes into account performance data from the 2013 holiday season and consumer trend research. Five global trends were highlighted in the report. Here are some of the key takeaways you’ll need to know about before going into the holiday season. Paid Facebook advertising will rival organic campaigns across other social networks, particularly in North America. […]
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Source:: Search Engine Journal