Google’s search algorithm is always being improved. That being said, Google only releases updates and changes to their algorithm every so often. Last year, they released an improvement known as Pigeon, which sought to improve search ratings on local sites. Why bother with improving local searches? A couple of reasons include: Boosting local chains over corporate ones (such as a local pizzeria versus Pizza Hut) Helping foster community within local regions Giving local consumers a better understanding of their community through the Internet This change gives locally owned businesses a huge boost in reaching their target audience across the Internet and expands their […]
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Source:: Search Engine Journal