The Danger of Crossing Algorithms: Uncovering The Cloaked Panda Update During Penguin 3.0

By glenngabe

Posted by glenngabe

Penguin 3.0 was one of the most anticipated algorithm updates in recent years when it rolled out on October 17, 2014. Penguin hadn’t run for over a year at that point,
and there were many webmasters sitting in Penguin limbo waiting for recovery. They had cleaned up their link profiles, disavowed what they could, and were
simply waiting for the next update or refresh. Unfortunately, Google was wrestling with the algo internally and over twelve months passed without an
update.

So when Pierre Far finally
announced Penguin 3.0 a few days later on October 21, a few things
stood out. First, this was
not a new algorithm like Gary Illyes had explained it would be at SMX East. It was a refresh and underscored
the potential problems Google was battling with Penguin (cough, negative SEO).

Second, we were not seeing the impact that we expected. The rollout seemed to begin with a heavier international focus and the overall U.S impact has been
underwhelming to say the least. There were definitely many fresh hits globally, but there were a number of websites that should have recovered but didn’t
for some reason. And many are still waiting for recovery today.

Third, the rollout would be slow and steady and could take weeks to fully complete. That’s unusual, but makes sense given the microscope Penguin 3.0 was
under. And this third point (the extended rollout) is even more important than most people think. Many webmasters are already confused when they get hit
during an acute algorithm update (for example, when an algo update rolls out on one day). But the confusion gets exponentially worse when there is an
extended rollout.

The more time that goes by between the initial launch and the impact a website experiences, the more questions pop up. Was it Penguin 3.0 or was it
something else? Since I work heavily …read more

Source:: Moz

      

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