By Eric Enge
I have been doing search engine optimization (SEO) since 2002, and I’ve overcome a fair number of SEO challenges since then. Ultimately, though, the hardest things about the job are not what you might expect.
In my opinion, here are the four most difficult parts about achieving SEO success:
1. Identifying The Right Sources For Information
There is a lot of disinformation in the world of SEO. Scammers are very common. People who just don’t know any better – that’s common, too.
But stop looking for the tricks, and rely on the people who will tell you how to do it by the book. Who are they? Here is the beginning of a list:
- Google’s Webmaster Guidelines
- Search Engine Land
- Rand Fishkin’s Whiteboard Fridays
- SEO by the Sea
- The Digital Marketing Excellence Blog (full disclosure, this is my company’s blog)
There are many other very high quality sources for information, but unfortunately, there are also many places that write stuff that will mislead you.
Check out potential sources with great care. See what other people you know think about them before putting too much trust in them.
2. It’s About Integration, Not Learning A Few Facts
No single part of SEO is really that difficult.
Want to learn how to write a good meta description? That’s easy. Want to learn how to do proper mobile site tagging? A bit harder, but honestly, it’s about two hours of research work. Want to know how to configure ATG for SEO? Let me Google that for you.
So, if everything is that easy, why does SEO cause so much confusion, and why is it so hard to do well?
The challenge is in learning a large number of different facts about SEO, then figuring …read more