Just in time for the frenzied holiday shopping season Target is introducing product inventory search into its mobile app. The functionality is powered by PointInside but doesn’t rely on beacons or other indoor location technologies.
Following a 40-store trial earlier this year, PointInside announced this morning that Target will be rolling out its “StoreMode” product inventory search and mapping capability in all the company’s nearly 2,000 North American retail locations.
Smartphone owners will be able to use the updated app to search for local product inventory when not in the store. However, once users enter Target stores — store presence will be passively detected through geofencing — they will have access to a range of search and find capabilities. The app also provides a type-ahead/auto-complete feature.
Items can be quickly be added to shopping lists (also accessible outside the store). But in-store product locations will automatically be appended to items on the list. Accordingly every product is mapped to its in-store aisle location, which can be accessed on a map. PointInside also told me that all of Target’s Black Friday “doorbuster” items will be plotted on the interactive map as well.
Below are some screens provided by PointInside reflecting the basic elements of the upgraded user experience.
PointInside has already deployed similar capabilities with Lowe’s and grocery chain Meijer.
The company said that more than 70 percent of retailer mobile app usage is focused on the in-store experience. Historically retail apps have been small-screen versions of their e-commerce sites. They’re just starting to realize there’s much more value in evolving these apps to in-store shopping assistants.
PointInside’s Pete Coleman also indicated, based on data he’s seen, that between 10 percent and 30 percent of consumers leave stores without buying a desired product, because they can’t find it, even though that …read more