Strategic Use of Social Media for Economic Development Success June 19th Webinar


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Recording of Dr. Alissa Sklar’s (VP, Social Media Services, ROI Research On Investment) Social Media Webinar delivered June 19th, 2012

Economic development agencies need to use social media to brand their communities, attract foreign direct investment, identify opportunities, generate and nurture new leads. However many industry professionals find it difficult to know where to start or how to make your best impression online. The key is to develop a personalized strategy and draw up a blueprint for action. This webinar offers a practical overview on developing strategic use of social media tools for economic development agencies:

• Learn why social media is a must for business recruitment;
• Discover the first steps to creating a successful social media toolkit for your EDA;
• Explore the 5 things every economic development professional should be doing online;
• Understand the key strategies for developing strong content to nurture leads;
• Learn how to leverage your community to refine your “voice” online;
• Recognize the value of monitoring to track progress and for actionable intelligence.

Title: Strategic Use of Social Media for Economic Development Success
Date: Tuesday, June 19, 2012
Time: 11:00 AM – 11:30 AM EDT

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Source:: Steve Twomey


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