I know, I know. We’ve been hearing it for years now: “This year is the year of mobile!” But for the first time in all of those years, I think we’re truly seeing mobile revolution for marketers.
This past quarter, by their own estimations, Walmart reported that 70 percent of the traffic to their site during Thanksgiving weekend was from mobile devices, and Target reported that 60 percent of their holiday site traffic was from mobile.
But mobile traffic isn’t isolated to just retail e-commerce sites. Whether your organization is B2C, B2B, non-profit or other, there’s a place for your company in mobile.
Should Mobile Be A Priority for Your Site?
My own company’s website has seen a 659 percent increase in mobile organic traffic over just the past year. I honestly never expected it would be that high! What are your mobile traffic levels today?
I find that many marketers are not actively examining their mobile traffic data and are often unaware of just how much mobile traffic they currently have. Find out where your site stands!
Check Your Mobile Organic Traffic
While Google Analytics reports mobile traffic from an aggregate of all channels, you can easily alter this report to show you traffic specifically from organic search.
- First, click on Audience > Mobile > Overview in the left side navigation of your Google Analytics profile report.
- To separate traffic by channel, click on Secondary Dimension and, under “Acquisition,” choose Medium or Source/Medium. Source/Medium will also give you an idea of which search engine sends the most mobile traffic to your website.
- Filter out the non-organic traffic by clicking on advanced (adjacent to the search box). Create a filter by selecting Include, Source/Medium, containing and type the word “organic.” Also go ahead and filter out desktop traffic by adding a second filter by selecting Exclude, Device …read more