By Neil Patel
I’m a firm believer in the power and success of Search Engine Optimization (SEO) — but I’ve had to fight an uphill battle. There are some digital marketers who scorn SEO, are skeptical of SEO agencies, and cling to the misguided idea that SEO is a vestige of a bygone era.
On the opposite end of the spectrum are those who believe that SEO is the panacea of all world ills, and is the only path to online success.
In the middle is a careful and strategic view of SEO. SEO is alive and well. It’s bigger and more important than ever. Things are always changing. Strategies are always adapting. SEO is critical.
But in order to succeed in this unpredictable era of search engine algorithm changes and content innovation, you need an SEO agency that is doing things right. If your SEO agency is a failure, you need to fire them on the spot. No more wasted money. No more risky practices.
Here are six reasons why you might want to fire your SEO.
1. They Don’t Explain Their Process
An SEO agency that doesn’t explain its process is dangerous. This signals that they’re doing something that is either black-hat, gray-hat, or otherwise suspicious. They don’t want you to know about it, because you’re probably not going to like it.
Is it going to give you short-term gains? Maybe.
Is it going to provide the results that they predicted? Probably.
Is it going to come back and bite you? Definitely.
The algorithm eventually gets smarter than the spammy techniques intended to game it. Just because something works doesn’t mean it’s right — or sustainable.
SEOs who participate in less-than-ethical schemes to get results have diplomatic and polished responses to your wormy questions. They’ve practiced.
You innocently ask, “So, can you tell me exactly what you guys are doing?”
“Sure,” they respond loftily. …read more