By Marc Purtell
Marking up product information using structured data to enhance search results with rich snippets has long provided a nice SEO benefit to a company’s product pages. Adding structured data may provide an advantage over competing pages by giving some extra flair and thus a higher click-through rate than the other results on the page. However, rich snippets are no longer an added luxury; they are now a necessity for successful on-site SEO. E-commerce sites are reshaping search engine results pages as they increasingly take advantage of rich snippets. In order to remain competitive, it’s necessary to jump on the structured data bandwagon […]
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Source:: Search Engine Journal