SEO 101: What is Semantic Search and Why Should I Care? by @sergio_redondo

By Sergio Redondo

Search is changing. David Amerland begins with this sentence in the foreword of his book Google Semantic Search. If you are a long time user of the Internet and, more specifically, the search engines, you can see how the way we look for information has changed over the past few years. We are at a moment in which semantic search, the ability to put typed searches into context, represents the most accurate option for granting answers. However, before we delve into this new type of search is appropriate to stop and ask the question: What has motivated our change when searching […]

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Source:: Search Engine Journal

      

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