SEO 101: How Local SEO Changed in 2014 and How to Get Ready for 2015 by @albertcostill

By Albert Costill

Here’s an interesting piece of information you should be aware of as we head into 2015: Google changes its search algorithm around 500–600 times every year. As Moz points, however, that’s nothing to be worried about. Most of the time these are minor changes, but every now and then Google shakes things up significantly – think Google Panda and Google Penguin. Regardless of the size of the update, Moz recommends marketers be aware of “the dates of these Google updates,” because it “can help explain changes in rankings and organic website traffic and ultimately improve search engine optimization.” And, since […]

The post SEO 101: How Local SEO Changed in 2014 and How to Get Ready for 2015 by @albertcostill appeared first on Search Engine Journal.

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Source:: Search Engine Journal

      

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