SEMPO Code of Ethics: Not So Black and White by @schachin

By Kristine Schachinger

Editor note: This “anti” post is part of a two-part series about the proposed Search Marketing Code of Ethics, as presented by SEMPO at To read the “pro” viewpoint from Tony Wright and Chris Boggs, click here. This post is not sponsored by any organization or party and was facilitated by the SEJ Editorial Team. Alan Bleiweiss also contributed to this post. His comments are noted throughout. As many of you may already know, SEMPO has proposed that we, as search marketers, meet at a “Search Congress” to discuss the draft and submission of a “Code of Ethics”. Upon first hearing of this, […]

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Source:: Search Engine Journal


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