SearchCap: Yahoo Directory, Google Lyrics & Santa On Christmas

By Barry Schwartz

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Yes, Steve Scalise, There Was A Google In 2002

    US House of Representatives majority whip says Google not being “available” in 2002 prevented vetting his speaking to group of white supremacists. But Google and other popular search engines did exist.

  • Securing Investment In Content And SEO In 2015: 3 Keys To Unlocking Success

    So, you want some of those business dollars filtered into content and SEO in 2015? If so, defining these three key areas will help you put together a budget that looks at internal operations, the major issues hindering the website, and tracking results to keep those dollars filtering in. 1. Identify The Problems One of the […]

  • Doubling Down On Audience-Centric Marketing

    After a banner year for audience marketing, it’s a great time to revisit the concepts I touched on earlier this year and explore some thoughts on what’s further driving audience marketing trends as we move into 2015. There are some major, exciting changes happening in the digital marketing space: the increasing importance of tracking and […]

  • AdWords Scripts For Every Level: Part 2, Intermediate Tips For Editing & Troubleshooting

    This is the second in a three-part series on using AdWords Scripts. In the first part we covered how to read scripts. In part two, we go beyond the very basics and look at some of the issues that new scripts users run into. I asked scripts whizzes, Frederick Vallaeys, former Googler and co-founder of […]

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    Source:: SearchEngineLand

          

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