Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- SEO & SSL: A Conversation With Jon Henshaw Of Raven Tools
Google says it will boost rankings for HTTPS sites, but, in an interview by contributor Clark Buckner, Henshaw recommends SEOs hold off.
- 4 Easy & Honest SEO Mistakes That Could Penalize Your Site
You did everything right when optimizing your site for search — or so you thought. Contributor Neil Patel explains where you may have gone wrong.
- Type Or Speak “Hodor” To Google & Get A Game Of Thrones Surprise
Google and its Google Search App now have a special surprise for “Game of Thrones” fans. Saying or typing “Hodor” causes Google to respond as Hodor would — speaking all in Hodor. Along with recent updates including new Now cards and a “flip a coin” feature, Google’s Search App has gained the Hodor support. Saying, “Ok Google, […]
- For The Trifecta, Bing Ads Rolling Out Close Variants On Phrase Match
Bing Ads has already announced the switch to include close variants on Exact Match and Broad Match Modifier keywords. Now Phrase Match keywords will also get the close variants treatment. With close variants, ads trigger on search queries that closely resemble the keyword — plurals, misspellings, abbreviations, and the like — while still adhering to […]
- French Court Trying To Impose Right-To-Be-Forgotten Decision On Google Worldwide
Google is facing daily fines …read more