Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- 6 Things You Always Wanted To Know About AdWords Match Types (But Were Afraid To Ask)
Even advanced advertisers have questions about the details of keywords and match types. Contributor Matt Lawson of Google provides answers.
- Shopzilla’s Rebrand As Connexity Opens Search Marketing Technology To Retailers
Shopzilla, best known for its comparison shopping engine, changed its name in September to Connexity Inc. to reflect a change in focus. The company still operates its consumer-facing sites, but now makes its B2C assets and shopping data available to marketers as managed services. As part of the rebrand, the company rolled out new and […]
- Mobile SEO & E-Commerce Growth Beyond Black Friday & Cyber Monday
Black Friday and Cyber Monday may be over, but columnist Jim Yu reminds us that the holiday shopping season is still in full swing.
- Google Maps Revamps Quality Guidelines For Local Pages
Google Maps has updated their local pages quality guidelines last night. Jade Wang from the Google team posted the news in the Google Forums saying: We’ve updated and clarified our quality guidelines for local pages. Please read the new version here, and, as always, feel free to contact our support team with any specific questions […]