Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Google Suggesting Firefox Users Change Their Search Engine & Home Page
Yahoo won the deal to be the default search engine in Firefox in November; now after losing some search share, Google’s fighting back.
- Performance Marketing Benchmark Report Holiday 2014: Mobile Has Arrived
Contributor Matt Ackley summarizes key findings from Marin’s recently released report.
- YP Introduces Cross-Device Retargeting With Local Search Query Data
Local search provider YP (formerly Yellowpages.com) is introducing a new cross-device retargeting capability directed at national advertisers. It combines the company’s high-intent local query data with cross-screen behavior and ad exchange mobile display inventory. To accomplish the cross-screen retargeting, YP is working with vendor Tapad and its “Device Graph” methodology. Device Graph combines probabilistic and […]
- Stop Procrastinating: It’s Time To Address Mobile SEO
Columnist Janet Driscoll Miller explains how to evaluate your mobile performance in organic search so that you can make the case for investing in mobile.
- Bing Also Testing Google’s Search Design Interface
Days after Yahoo was caught testing a Google search design interface, Bing is also caught testing it.
- Bing Ads New Bid Preview Tool Lets You See Effects Of Bid Changes In Real Time
See how ads will display with bid increases before committing to new keyword bids.