Bing is an opportunity for any business to advertise at a typically lower cost than Google and reach a different audience. Even though a Bing campaign might look similar to AdWords at first sight, it requires different management and optimization strategies. Here are five best practices for the setup of a successful Bing campaign. Take Advantage of the New Bing Campaign Planner for the US Market The Bing Campaign Planner is a new feature that Bing has recently made available. It not only allows for a thorough campaign planning but also for benchmarking and comparing your current Bing campaign to other campaigns on the […]
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Source:: Search Engine Journal