Paid Search Roundup Q3 2014: From Performance Trends To Key Product Updates, What You Need To Know

By Ginny Marvin

ppc-puzzle-ss-1920

The quarterly reports and earning statements are in. Overall, all signs point to continued global growth for paid search advertising in Q3. Here’s a look at performance results and the biggest announcements and changes to come from Google AdWords and Bing Ads in the third quarter 2014.

What The Search Engines Reported

Google reported third quarter revenue rose 20 percent and click volume was up 17 percent from the previous year. While still robust, growth rates were slower than in recent quarters. The cost-per-click metric that has had analysts on edge as it has continued to decline was off again. However a CPC decline of just 2 percent from the previous year marked a considerably smaller discrepancy than we’ve seen in recent quarters.

Microsoft reported that Bing search advertising revenue increased by 40 percent from Q3 2013.

Yahoo, part of the Yahoo Bing Network, said it earned $450 million from search in Q3, reporting flat click volume but a 17 percent rise in CPCs.

What The PPC Providers Reported

In their own reports, Adobe, RKG and Covario showed paid search ad spend increases that ranged between 22 percent and 28 percent among their customer bases.

RKG and Adobe each reported CPC increases across Google campaigns — of 8 percent and 5 percent, respectively. RKG’s client base runs campaigns primarily in the U.S. market and is concentrated among large retail clients. Non-brand spend on Google rose 30 percent, and click-through rates improved 8 percent from the previous year. Non-brand spend on Bing Ads rose 29 percent as click volume increased by 33 percent year-over-year. Bing Ads CPCs remained flat among RKG clients, held down by increases in mobile ad click volume where CPCs remain lower.

Adobe’s report encompasses global ad campaigns with industry concentrations in …read more

Source:: SearchEngineLand

      

Better Results Start Here Call Now 231-680-0624
 Organic SEO
Rated 4.8/5 based on 38 reviews
Web Design Traverse City
Rated 4.8/5 based on 19 reviews
SEO
Rated 4.7/5 based on 36 reviews
SEO Companies
Rated 4.8/5 based on 29 reviews
Social Media
Rated 5.0/5 based on 12 reviews
Reputation Management
Rated 5.0/5 based on 16 reviews
Google Penalty Recovery
Rated 5.0/5 based on 9 reviews
Web Design
Rated 4.7/5 based on 47 reviews