By Ginny Marvin
The quarterly reports and earning statements are in. Overall, all signs point to continued global growth for paid search advertising in Q3. Here’s a look at performance results and the biggest announcements and changes to come from Google AdWords and Bing Ads in the third quarter 2014.
What The Search Engines Reported
Google reported third quarter revenue rose 20 percent and click volume was up 17 percent from the previous year. While still robust, growth rates were slower than in recent quarters. The cost-per-click metric that has had analysts on edge as it has continued to decline was off again. However a CPC decline of just 2 percent from the previous year marked a considerably smaller discrepancy than we’ve seen in recent quarters.
Microsoft reported that Bing search advertising revenue increased by 40 percent from Q3 2013.
Yahoo, part of the Yahoo Bing Network, said it earned $450 million from search in Q3, reporting flat click volume but a 17 percent rise in CPCs.
What The PPC Providers Reported
RKG and Adobe each reported CPC increases across Google campaigns — of 8 percent and 5 percent, respectively. RKG’s client base runs campaigns primarily in the U.S. market and is concentrated among large retail clients. Non-brand spend on Google rose 30 percent, and click-through rates improved 8 percent from the previous year. Non-brand spend on Bing Ads rose 29 percent as click volume increased by 33 percent year-over-year. Bing Ads CPCs remained flat among RKG clients, held down by increases in mobile ad click volume where CPCs remain lower.
Adobe’s report encompasses global ad campaigns with industry concentrations in …read more