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Doctors and medical professionals in all health related service fields can ill afford to have any negative reviews or comments online that can tarnish or damage their online reputation and put their practice in jeopardy.
Reputation marketing and reputation management are the new for of malpractice insurance that every doctor needs.
How Your Website Affects Your Online Reputation
Websites are a really important part of your business. Everyone will look you up and land on your website, where you have all the services that you offer, an easy way to get in touch, everything is easy to see and navigation is incredibly obvious, right? If your website does not sound like that description, you may be in trouble. Social media is important and blogging is great, but the thread that ties everything together in the community that surrounds your business is your website. If your website looks unprofessional, unrelated or simply difficult to read, that might be enough to turn people off your business.
Think of it like this: on the internet, everything happens at lightning speed. The customer can look something up and he will get several relevant results for something that he wants to buy, for example. He is spoilt for choice but he decides to click on your company’s website. From here, a few things can happen. The best outcome is that he stays on your website browsing for whatever product he has come looking for. The second outcome is that he pushes the back button and continues looking for your product in a different place. This is not the only risk you run when you have a poorly designed website. Your content is less likely to be …read more
Source:: Steve Twomey