New Twitter Study From @StoneTemple Shows Mentions, Hashtag Length, and Images Affect Engagement by @wonderwall7

By Kelsey Jones

Eric Enge and his Stone Temple Consulting team have released on a new study on Twitter engagement today, specifically examining the effects of metrics like hashtag length, social authority, and images on the number of Favorites and Retweets. Eric gave me an exclusive interview on the study and how its insights are important to social media marketers. 1. It seems like you use the Twitter API to pull data. How can marketers utilize the API to pull data to make choices about their campaigns? Great question, and not one I have spent much time thinking about, but here is an […]

The post New Twitter Study From @StoneTemple Shows Mentions, Hashtag Length, and Images Affect Engagement by @wonderwall7 appeared first on Search Engine Journal.

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