New #MarketingNerds Podcast: Competitive Online Tactics with Ira Kates by @johnrampton

By John Rampton

In this podcast recorded at Pubcon Las Vegas 2014, I had the chance to sit down with Ira Kates. We discussed the different competitive tactics he’s using in the online world to help large car brands like Mazda compete with other large automotive brands. In this episode of Marketing Nerds, we cover: Creating dynamic and comparison pages on separate domains and how this helps use first party data to create comparison How to offer up contextual and targeted ads What data you need to put out to gain traction and actually gain sales What keywords you should be paying attention to […]

The post New #MarketingNerds Podcast: Competitive Online Tactics with Ira Kates by @johnrampton appeared first on Search Engine Journal.

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Source:: Search Engine Journal


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