By Ginny Marvin
First, what are “automated extensions”? This is the new term for what were once known as “annotations” — Consumer Ratings and Seller Ratings which automatically populate in AdWords ads. Google said it is retiring the use of “annotations” and replacing it with “automated extensions”. Reporting and Help Center documentation will reflect this change.
In the same announcement, Google said a new automated extensions report is rolling out. Until now, advertisers have not really had any insights into how ads performed when these automated extensions showed in their ads compared to when they didn’t. The new automated extensions report will show how ads with when automated extensions such as consumer ratings and seller ratings show up.
The report will be located under the View drop-down in the Ad extensions tab. It is rolling out over the next few weeks.
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