Normally, I don’t believe in New Year’s resolutions. The implication is that you only improve yourself once a year, often on a problem that has persisted for most of the year prior.
In digital, we already know we can’t work like that. We have to improve ourselves and our tactics constantly throughout the year. We can’t guest post and article spam all of 2014, knowing it’s a problem, and then just resolve to change it at the new year.
But I’m trying something different this year — maybe because SEO is a different beast with different problems, or maybe because I’ve been getting soft and complacent. Who knows?
We all signed an implicit pledge when we started working in digital to make the web the best place possible, and there are some things I realized I either need to change or should have been doing all along in order to do that. So let’s give this New Year’s resolution thing a try.
Resolution #1: I Will Stop Obsessing Over New Tools And Instead Learn One Tool Really, Stinking Well.
New tools pop up every day that pledge to “change the way we do XXXX forever” or insist that they are “the one XXX tool you can’t live without.” It’s easy to get distracted by these shiny new objects.
SEOs are obsessed with new tools almost as much as we’re obsessed with links. We leave every conference with a dozen we just have to buy, and we one-up our peers by spewing off tools we think they don’t know about.
2015 will undoubtedly bring new tools for mobile SEO, multi-touch attribution and social analytics among many, many others; and while these may, in fact, change your life, it’s likely you already have a tool in your repertoire that does something similar.
So instead of knowing …read more