By Ginny Marvin
Google has added more detailed reporting on flexible bid strategies.
Bid strategy reporting can be found in the Shared Library. Reporting at the strategy level provides a dashboard view of key performance metrics such as conversions, cost,CPA and conversion rate.
By clicking on the “Edit strategy” button on the report, advertisers can edit the bid strategy from within the reporting interface.
There is also a new “Strategy status” indicator on the dashboard that shows what state the bid strategy is in. “Learning” indicates there is not yet enough data to optimize your bids. “Limited” means changes may need to be made to a bid strategy.
The changes will be available globally over the coming days.
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