Mobile Search Spend To Surpass Desktop Next Year, iOS Still King Of Mobile Web Traffic by @mattsouthern

By Matt Southern

A report published today by research firm eMarketer reveals projections for mobile search spending over the next four years. As of 2015, mobile search spending in the US is projected to surpass desktop search spending. Search spending includes companies putting money into both PPC ads and organic SEO, taking into consideration both smartphones and tablets. These projections are tremendous considering last year mobile accounted for only a quarter of all search spending. However, it’s interesting to note that although marketers are spending more on mobile they are not necessarily getting more out of it. ROI on mobile search spend will […]

The post Mobile Search Spend To Surpass Desktop Next Year, iOS Still King Of Mobile Web Traffic by @mattsouthern appeared first on Search Engine Journal.

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Source:: Search Engine Journal

      

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