Microsoft Partners With NORAD To Launch Santa Tracker

By Amy Gesenhues

NORAD santa tracker

The race is on. Three weeks out from Santa’s annual trek around the world, and both Google and Microsoft have launched their Santa Tracker websites.

While Google is relying on its Google Maps technology to track Santa, Microsoft once again has partnered with NORAD, the North American Aerospace Defense Command.

This year’s site – built as part of the Internet Explorer campaign to Rethink what the web can be – features a brand new set of games, improved performance, and an optimized mobile experienced.

Microsoft said its Santa Tracker website was built using responsive design to work on mobile devices as well as desktops.

Windows Phone users will be able to track Santa using Cortana, Microsoft’s search assistant.

Cortana will be getting her information straight from NORAD’s advanced systems, to ensure to the most accurate, up-to-date data.

Along with a new user experience, games and downloadable coloring pages, Microsoft said its Santa Tracker website will follow Santa starting on December 24 using an interactive, 3-D globe with a Bing Map overlay.

As Santa travels around the world Christmas night, Bing will also provide a “specially-curated” results page with facts and images from Santa’s various stops along the way.

The post Microsoft Partners With NORAD To Launch Santa Tracker appeared first on Search Engine Land.

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Source:: SearchEngineLand


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