Marketing In Transit: Selling To Mobile Searchers

By Chris Marentis

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For local businesses, a strong mobile-specific SEO strategy is a must. Mobile searchers are very frequently local searchers and that brings big opportunities to the doorstep of any local brick-and-mortar operation.

For this reason, now is the time for SEOs to figure out how to get the most out of this opportunity and bring those mobile searches to their clients.

The Mobile Vs. Desktop Difference – Far More Than Just Size

For the most part, people do not use smartphones or tablets as replacements for PCs. They do different things on each.

Because of the small form factor of even the largest smartphone, browsing simply out of curiosity is not really practical. People generally conduct this type of “looky-loo” activity on their laptops and desktops, which are far more conducive to casual perusing.

In contrast, people search online via their phones when they really need or want something — and when they are ready to do something about it. Mobile searchers are not just shoppers; they are buyers.

How Does This Manifest?

To highlight the importance of mobile SEO, consider your own experiences. Following are some ways you might use your phone, but never your laptop.

  • You’re in the car trying to find a particular store so that you can call for directions or input the address for turn-by-turn navigation.
  • While out and about, you search for a retailer carrying a product that you need and call to check in-store availability before driving there.
  • You are out on the town with a large group and want to find a restaurant nearby that can accommodate your entire group without an overly long wait.

When you consider situations like these, you must then consider the experience that corresponds to such searches and how they will naturally be different than any desktop search could ever be.

It is important to note that some of the …read more

Source:: SearchEngineLand

      

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