Mapping It Out: Our Top 10 Local Search Columns For 2014

By Jessica Thompson

sel_yir_local-1920

Consumers have grown increasingly reliant on the web for discovering local businesses and determining which ones to patronize. In fact, a survey conducted by BrightLocal earlier this year revealed that 88% of consumers trust online reviews as much as personal recommendations, underscoring the need for businesses to build and optimize an online presence.

Local business owners and search marketers responded to this trend accordingly, eager to roll up their sleeves and get to work. This was evidenced by the fact that many of our top columns in 2014 were tactical, providing readers with practical tips and advice for improving their local search campaigns.

Perhaps the biggest curveball of the year for those in the local search space came in late July, when Google released its new local search algorithm, which we dubbed “Pigeon.” The Pigeon update changed the way rankings were calculated for local search results, and readers turned to our expert local SEO columnists to help them understand its impact.

In case you missed them during the year, be sure to check out our top 10 Local Search columns of 2014:

  1. Why Did Google’s Pigeon Poop All Over Big Local Brands? by Andrew Shotland. Published on 10/27/14. 1.1K social shares across all platforms.
  2. Learning SEO From Google Employees by Chris Marentis. Published on 11/24/14. 2.4K social shares across all platforms.
  3. One Positive Pigeon Result: We Can Finally Ditch Ranking Reports by Greg Gifford. Published on 9/15/14. 1.6K social shares across all platforms.
  4. 6 Local Tips For Small Business SEO Success by Wesley Young. Published on 2/3/14. 2.1K social shares across all platforms.
  5. Simple Tips To Set The Stage For Local SEO In 2015 by Greg Gifford. Published on 11/10/14. 2.2K social shares across all platforms.
  6. 12 Things To Check In Your Local Homepage SEO …read more

    Source:: SearchEngineLand

          

Better Results Start Here Call Now 231-680-0624
 Organic SEO
Rated 4.8/5 based on 38 reviews
Web Design Traverse City
Rated 4.8/5 based on 19 reviews
SEO
Rated 4.7/5 based on 36 reviews
SEO Companies
Rated 4.8/5 based on 29 reviews
Social Media
Rated 5.0/5 based on 12 reviews
Reputation Management
Rated 5.0/5 based on 16 reviews
Google Penalty Recovery
Rated 5.0/5 based on 9 reviews
Web Design
Rated 4.7/5 based on 47 reviews