By Larry Kim
Yes, it’s that time of year again already. You haven’t even sat down for Thanksgiving dinner with friends or family, and already everybody is clamoring to compile their “Best [insert topic here] Articles of 2014″ lists.
Well, this round-up of 2014’s best paid search articles is worth checking out, because these posts offer tips, tricks, and insights that could help you start your 2015 campaigns with a bang.
I’ve categorized each article by PPC topics, so you can quickly check out the articles that are most relevant to your job. I’ve also added a key takeaway from each article, so you can still walk away with some valuable information even if you’ve only got time to skim through the list.
So, without further ado, let’s look back at the best of the best from this year – so far, that is.
1. 10 Things Nobody Tells You About Google AdWords – Entrepreneur
Getting into paid search is kind of like learning to drive – you’re going to stall out a few times, but before long, you’ll be cutting everyone off and leaning on your horn like a seasoned veteran. In this Entrepreneur article published in late September, Zebra Advertisement’s CEO Rocco Baldassarre breaks down ten things that nobody bothers to tell you when you first get into AdWords.
The first thing Rocco hits on is self-explanatory to paid search pros but is easy to miss for the novice, and that’s the fact that AdWords is much different now than it used to be. Strategies and tactics that were one highly effective could very well be outdated today.
Rocco also touches on the almost inevitable feature creep that can ruin even formerly high-performing AdWords accounts. Remember – just because a tool or feature is available doesn’t mean you have …read more