By Greg Gifford
Local SEO is getting more and more complicated, and as we roll into the new year, I want to share my biggest, most important tip:
STOP Using Your Microscope In Local Search!
What do I mean by that? Put simply: A microscope is a great research tool, but it’s a flat-out awful marketing tool.
It seems like we’re hearing more and more of the same kind of question over the past few months: “I’ve done X on my site, why isn’t it working?” or “I read your post about Y, does it make sense for me to drop everything and go do it?”
Local SEO is not, nor has it ever been, based upon a single tactic. Recently, it seems like many business owners will read a post or watch a video, realize that they’re not utilizing the tactic mentioned, and immediately drop everything and concentrate on the shiny new object.
Local SEO is not just citations. Local SEO is not just Google My Business (aka Places) optimization. Local SEO is not just inserting your city and state in title tags and H1 headings.
When you use your microscope to focus on a single tactic, your field of view is so zoomed in that you’re blinded to the other factors that are just as important. It’s a new year, so try a new process — toss that microscope in the trash, take a step back, and look at the big picture.
Recent Updates Shed Light On The Big Picture
You’ve got to spread out all the pieces and figure out how they fit together if you want to assemble the puzzle. Let’s take a look at some important recent updates in the Local Search arena that will help you get a better view of the big picture …read more