Lead or be Led – What is SEO?

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Lead or be Led – What is SEO? That is a question asked in board rooms, at family parties, in classrooms and at civic meetings. It is a question asked by executives, managers, teachers and your mother.

Search Engine Optimization (SEO) is the term used to describe the best practice steps you can take to end up at the top of search lists like Google or Bing.

Why do you and your organization need to know more about SEO? Simple. In today’s world you want to be found on the web. Optimizing your chances to be found through SEO is the only answer.

Am I the only one that doesn’t know about SEO? Hardly. There are many people provide content and place it on the web and still know noting of SEO practices.

Will the guest answer ALL my questions on SEO? No. But he will give you a good start and steer you in a direction to find help.
About our guest Phil Buckley

A self taught web technologist back in the 1990’s. Phil Buckley learned to love search engine optimization, social media and digital strategy over the last 15 years. His insights on how to save the newspaper industry were used by the Nieman Journalism Lab at Harvard University but never by the newspaper company he was working at.
Phil’s super power is the ability to make the über-geek jabber understandable to mere mortals and to explain marketing speak in binary code.

He is currently the Director of SEO at Virante and organizes the country’s most successful SEO Meetup every month in Raleigh,NC. as well as started the Digital Marketing for Business conference.

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Source:: Steve Twomey


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