Click through rate (CTR) studies are an important source of data for marketers when forecasting results, projecting ROI, and building models for estimating the market size. seoClarity took it upon themselves to take on what they say is the largest CTR study ever in an effort to better understand the current performance of organic search rankings on Desktop vs Mobile. In this study seoClarity analyzed over 2 billion impressions and over 2.6 million clicks in 90 days, based on approximately 400 Google Webmaster Tools. The results concluded that the mobile model is 3 times more valuable than desktop, and companies need […]
The post Largest CTR Study Ever Finds Mobile Rankings Are 3 Times More Valuable by @mattsouthern appeared first on Search Engine Journal.
Source:: Search Engine Journal