How To Win At SEO & Content Marketing In 2015

By Nate Dame

yoda-content

The year 2015 is nearly upon us, and every marketing department is forecasting and planning how to make a new splash next year. How is your SEO strategy looking?

Now is a good time to dust off your (possibly outdated) SEO strategy and get it ready for the new year. Make sure it’s pointed at the right goal, and make sure that goal is understood and adopted across the entire organization: Google says the user is in charge, so — yep, you guessed it — the user is in charge!

Google’s Destination Hasn’t Changed

Many content marketers are confused about what SEO actually is today among seemingly endless changes.

Yes, SEO has changed over the years, but Google has not. Google has always been interested in providing the best results for its users. Period. SEO has only “changed” because too many internet marketers have been looking for the short-term win.

Google algorithm journey

According to Rand Fishkin, Google and SEO don’t change much.

The problem is, all those quick wins (from keyword stuffing to spammy link building) went against Google’s goal of delighting the user, actually making Google.com less appealing to the general public. Bad search results = users go to other search engines. And that hurts Google’s bottom line.

How has Google responded? Panda, Penguin, manual penalties… and the list goes on. As a result, marketers have now developed a healthy fear of going against the Google.

As 2014 draws to a close, even the most stubborn SEO professionals are being forced to recognize that there is no quick win. Google wants to provide the best user experience possible, and you can’t get that by cheating.

SEO Is No Longer A Department (Neither Is Link-Building)

If SEO is not already an integrated part of your overall …read more

Source:: SearchEngineLand

      

Better Results Start Here Call Now 231-680-0624
 Organic SEO
Rated 4.8/5 based on 38 reviews
Web Design Traverse City
Rated 4.8/5 based on 19 reviews
SEO
Rated 4.7/5 based on 36 reviews
SEO Companies
Rated 4.8/5 based on 29 reviews
Social Media
Rated 5.0/5 based on 12 reviews
Reputation Management
Rated 5.0/5 based on 16 reviews
Google Penalty Recovery
Rated 5.0/5 based on 9 reviews
Web Design
Rated 4.7/5 based on 47 reviews