Welcome to Haroon’s Hangout! The internationally featured show on marketing innovation. Where we make digital marketing simple, straightforward and fun!
In today’s episode Haroon Rashid (Head of Digital Marketing, Khemeia Consulting) talks about how to use social media for business networking.
In this episode, you will discover:
• How to use LinkedIn, Google+ and Twitter for business networking (01:16)
• How to reach out to influencers (02:56)
• How to create a network referral (09:50)
1. Haroon gets used and abused on LinkedIn (01:16)
Haroon tells this hilarious story which sets the scene for how to approach business networking online.
2. Having the right mindset (02:56)
It all starts with having the right mindset. Here are the key questions you need to ask yourself when trying to build up your online network:
– How can I serve others?
Don’t be selfish. The way to build a good network (and reputation) is to make it about others. How can you help other people? Try random acts of kindness and actively look for people who need help. If you don’t have the answer, then why not refer them to someone who might be able to help?
– Am I worth having?
Here’s the harsh truth – not everyone is worth following or connecting with. So be honest with yourself and ask whether you consider yourself a valuable contact. Would you add value to other people’s network? If not, why? How can you be more valuable? This will resonate with other people and you will quickly become someone who is sought out.
– Am I forcing connections?
Connections should naturally happen. It’s not a good idea to try and force it. If it’s the right fit and you are adding value to each other’s network then it will naturally happen.
– Am I sharing any worthy content with my network?
You should be …read more
Source:: Steve Twomey