By Matt Umbro
Since the announcement in 2012 that all Google shopping feed clicks would be charged, shopping spend and product capabilities have significantly increased. According to the Rimm Kaufman Group’s Q2 2014 digital marketing report, Google Shopping ads accounted for 26% of all Google search clicks. Shopping ads continue to be an attention grabber for searchers. The loser in the shopping movement has been the traditional text ad. No longer can advertisers expect even the most relevant and well-written text ad will get the click. Users searching for products want to compare images, prices, and brands right away. Google Shopping ads accommodate all of […]
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Source:: Search Engine Journal