The New Year is here, and SEO professionals everywhere have been tasked with presenting a 2015 plan.
While this particular presentation may be out of the way for some of you, the coming of a new year means a myriad of presentations ahead. For any and all of these, knowing how to prepare and defend your plan is as important as what you actually put in the plan. Following are some tips to guide you through this process.
Organize Your Thoughts
When you were in school and learning how to write a term paper, your teachers no doubt spent a lot of time talking about how to organize your thoughts from introduction all the way through to conclusion. Your SEO strategy presentation should leverage these same principles, starting with an opening slide or set of slides that sets the stage for what you will talk about.
Before you write your first word, be clear in your own mind about what points you want to communicate — in this case, what activities or campaigns you are recommending. From there, identify your supporting points for each activity. Why is it you are recommending a particular approach? What benefits will it bring to the company? Be sure also to discuss any potential pitfalls and how they can be addressed.
If any elements of your plan are dependent upon each other, make sure to address them in an appropriately sequential manner to maintain a good flow of logic. Giving management the same type of information for each element of your plan is important. For example, provide the timeframes, time or cost investments and anticipated benefit for every item.
Once you have covered all of your recommendations, create a concise summary that also maps back to your introduction, ensuring that nothing is overlooked.
Make It Matter To Them
“Them,” of course, refers to …read more