How to Measure the ROI of Your Podcast by @RyanHanley_com

By Ryan Hanley

Unless your podcast is a passion project, making revenue should be your number two priority, the first being production of a podcast worth listening to. If you’re not podcasting for the straight “love” of the topic, or your podcast isn’t generating revenue for your business, why waste your time blabbing away into a microphone? If you don’t have a plan or any real goals to speak of, it can be hard to determine your progress and success. With the popularity of podcasts (in terms of audience) growing every day, new podcasts are being launched at breakneck speeds in an effort to capture the demand. […]

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