By Neil Patel
Web pages may not be meant to last forever, but I think that most web pages can do a lot better.
Many pages and articles published today lack evergreen qualities, which means that in a few months or years, they will be old and useless. They will join the billions of other pages littering the Internet with uselessness – unread, unindexed, and forgotten.
Sounds kinda sad. It doesn’t have to be this way, though. In this article, I want to show you how you make every single page on your website evergreen.
What Do I Mean By “Evergreen”?
Evergreen content is content that continues to gain search traffic and readers long after it has been published.
I want to point out a few features of evergreen content that are often overlooked, but still necessary to a successful content marketing strategy.
1. It’s About Search Traffic As Much As It Is Readers
The biggest misconception regarding evergreen content is that it’s all about readers as opposed to the search engines. Typically, when I preach about SEO, I’m telling people to create content for users, not search engines.
With evergreen content, I need to reverse this to make a single point. Evergreen content can’t be evergreen unless the search engines are indexing it and returning it in search results. What good is an “evergreen” article that’s not being returned in search results?
Unless the article is evergreen to the search engines, it’s not going to be evergreen for anyone else.
2. Evergreen Content Is Basically Relevant Content That means Different Things For Different People
The whole idea behind evergreen content is relevance. Relevancy is a slippery thing, because an old article might be relevant to a history-seeker, but irrelevant to someone looking for up-to-date information. Can you make pages relevant to both types of searchers?
Yes, you can; and I will …read more