How to Leverage Your Existing Content for Podcasts by @highervis

By Amanda DiSilvestro

Re-purposing content has been a common practice for businesses for quite some time, but it’s usually more difficult to leverage your existing content for podcasts. Because podcasts rely only on audio and no visuals, you have to get creative. Your content isn’t always written in a way that makes sense when read over a microphone, so it takes a little bit of reworking to create that balance. In other words, you don’t necessarily have to repurpose the content completely, just try to see how a podcast and your content can work together. Tips to Using Your Existing Content for Podcasts […]

The post How to Leverage Your Existing Content for Podcasts by @highervis appeared first on Search Engine Journal.

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