How to Be Awesome At AdWords Scripting by @searchlabs

By Ian Harris

AdWords scripts provide many ways to take PPC accounts to the next level with a (reasonably) straightforward method of streamlining repetitive tasks. This frees up time and allows the creation of advanced automations that just wouldn’t be possible to implement manually. To unlock the full potential of automation, you need to build an application based on the AdWords API, but that is much more complex and likely requires the know-how of a specialist developer. AdWords scripts, on the other hand, require only entry-level familiarity with JavaScript, and since the programming interface is within AdWords itself, you can be up and running with your first script […]

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Source:: Search Engine Journal

      

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