There’s been a lot of debate about how big or small the latest Penguin 3.0 update was. This post won’t offer a measure, but will assemble the information we’ve gathered and suggest what may happen next.
I believe that the indisputable truth about Google’s updates belongs to Google only, and for all that we know, Penguin 3.0 impacted less than 1% of the English language queries. However, as with anything related to SEO, we can only take what we have and work ourselves out of the dark.
So, whenever big algorithmic changes are made, we gather every bit of information we can, then try to put the pieces together in order to understand what happened and what to expect next.
At my company, AWR, we have recently been performing some studies of our own on the impact of algorithm changes with the development of our latest Google Algorithm Changes tool.
According to the data we processed, was saw a very distinct fluctuation in rankings determined by Penguin 3.0, with the peak in ranking changes being recorded on October 18 and October 19. Overall, the changes came in at 4.4 on our scale of ranking changes.
For comparison, the highest ranking changes factor we’ve ever seen with our tool was 5.6 during the HTTPS/SSL as Ranking Signal update.
Some background: The Ranking Changes Factor is a metric we have calculated based on the changes we’ve seen in our data set, which includes 10,000 keywords and 500,000 URLs across various industries. The data is updated daily and shows the severity of the changes.
The Overall section (pictured above) shows the Ranking Changes Factor, which is computed using a proprietary algorithm. The Top 10-50 sections show the number of websites that have had their rankings …read more